Tuesday 30th of September in Silfurberg A&B at 10:45

Cristian Chramer, CEO Norwegian Seafood Council

Salmon farming is still a young industry. But in less than four decades the Norwegian seafood industry has developed a world leading product. Salmon from Norway is now a household brand in more than 100 countries around the world. In a study from the Norwegian Seafood Council (NSC), it is documented that Norwegian salmon is the global consumers number one choice in seafood. How has marketing contributed to the success of salmon and developed values for Norway and Norwegian companies in the past, present and in the future. CEO of NSC Christian Chramer will share stories from the first small steps in the 80’s to todays giants steps with one of Norway’s biggest brand icons.