Iceborn – Icelandic Origin and branding

Klukkan 14:00 í Gullteig Frank Yri, Seaborn, CCO and founder of Seaborn How Iceborn have worked to launches salmon from Iceland and selling / branding it to more than 40 countries.  Some success factors based on our experience and the way forward.    

Markets for fresh salmon in France

Klukkan 13:45 í Gullteig Sigurður Pétursson, Novo Food Overview of the fresh market for salmon in Europe with focus in the French market and inside information about Novo Food operation. Novo Food is the only Icelandic company with value added production of consumer products distributed to all main domestic supermarkets as well as working in […]

Building an Icelandic Salmon Brand

Klukkan 13:15 í Gullteig Kjersti Haugen, Chief Sales Officer, Arnarlax Can the Icelandic salmon industry build a global brand for its product? Is it possible to reach a premium for Icelandic salmon build on quality or image? What has to be done to make this possible?

Fresh Salmon to US

Klukkan 13:00 í Gullteig Sigurður Orri Jónsson, Forstöðumaður Eimskip Development and opportunities in transport of fresh salmon to North America